Know-Feel-Do

Leadership & Change

A framework for designing communication by defining what the audience needs to know, feel, and do.

When to use this:

Planning important communications, ensuring messages drive both understanding and action.

Example situations:

  • •"Telling someone they're being moved off project"
  • •"Delivering critical performance feedback"

The 3 Steps:

  1. 1. Know — Define what information they must understand
  2. 2. Feel — Identify the emotional response you want to create
  3. 3. Do — Specify the actions you want them to take

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