PEEL

Leadership & Change

A structured approach to communicating vision and building collective commitment through clear reasoning.

When to use this:

Presenting ideas to stakeholders, making persuasive arguments, getting buy-in for initiatives.

Example situations:

  • •"Pitching new initiative to executive team"
  • •"Proposing budget increase to leadership"

The 4 Steps:

  1. 1. Point — State your main message or claim clearly
  2. 2. Evidence — Provide concrete proof or support
  3. 3. Explanation — Connect the evidence to your point
  4. 4. Link — Connect to action or next steps

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