Storytelling Narrative

Executive Influence

Creating narrative tension by contrasting "what is" with "what could be" to inspire action and change.

When to use this:

Presenting to executives, pitching ideas, inspiring teams to envision and pursue a better future.

Example situations:

  • •"Keynote presentation to inspire vision"
  • •"Investor pitch for funding"

The 3 Steps:

  1. 1. What Is — Describe the current reality clearly
  2. 2. What Could Be — Paint a compelling vision of the future
  3. 3. Call to Action — Bridge the gap with specific next steps

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